International Marketing Skills Book

Skills Needed for Effective International Marketing: Training Implications

Table of contents:
All files available in Adobe (PDF) format

Table of Contents and Acknowledgements
Introduction to International Marketing Skills (in pdf)
The Context of Field of International Marketing (in pdf)
Identification of Skills Needed for Effective International Marketing (in pdf)
The Methodology for this Study (in pdf)
The Analysis of the Data Collected (in pdf)
Conclusions and Recommendations (in pdf)
Appendices (in pdf)
References Cited Throughout the Study (in pdf)